Maison&Objet Paris January 2018 final report: Vibrant, Cosmopolitan, Innovative

The global interior industry has grown by 2% this year. This newfound momentum was confirmed during the January 2018 MAISON&OBJET. The fair registered an increase in visitor numbers, with figures for French and international buyers markedly on the rise, and inspired visitors with a high-end offering unlike any other, both comprehensive and carefully segmented.

Non-EU Visitors and French Buyers Contribute to Soaring Traffic

The January 2018 edition confirmed the upturn that began a year ago. With 89,495 visitors, the latest edition received 4% more visitors than the January 2017 fair. French buyers, whose numbers have been growing steadily for the past four editions, thronged the halls with renewed interest. The fair is also seeing increasingly more visitors hailing from outside the EU, with the highest growth rates for China, the USA and Russia.

Italy Steals the Show

MAISON&OBJET has always had a very special relationship with Italy - the country was honoured again at the January 2018 fair. The Rising Talents Awards revealed six up and coming names on the Italian design scene, each sponsored by one of six famous figures of the creative industry. Additionally, the ICE Italian Trade Promotion Agency launched a ‘Made in Italy’ label, which identified 300 companies located all around the fair. Italy remains the second largest source of exhibitors after France.

The Rising Talents

• A Wave of Novelty Sweeps Across the Halls

According to Philippe Brocart, Managing Director of SAFI, the company that organises MAISON&OBJET:

“9 out of 10 visitors are primarily looking for new products. Other motivations include the chance to discover tomorrow's trends and meeting new suppliers.”

The leading professional event for a broad selection of quality interior products, MAISON&OBJET has made novelty a driving force. For five days, French or international retailers and specifiers discovered the new products and latest collections of some 3,000 brands from 63 countries. Almost one third of exhibitors were newcomers.

MOM (MAISON & OBJET & MORE), an online service launched just one year ago to complement the physical event, is gaining an increasingly wide audience due to its innovative concept and inspiring content. The digital platform is growing exponentially and keeping the community engaged all year round.

• Key Figures on MOM

2+ million visits annually
8.5 million page views, 72% of which abroad (source: AT Internet 2017)
+35% members between the 1st and 2nd semesters of 2017
10+mn visit length (source AT Internet January 2018)
200+ countries represented, led by France, the USA and Italy (source MOM database January 2018)

MAISON&OBJET
A Community of Professionals Driven by a Shared Passion for Interior Design

• “Les Découvertes” Awards

Since 2010, Les Découvertes Awards have honoured the most striking new products on display at the fair. The selection is made by an international jury comprised of influential bloggers and online editors, who roam the fair's aisles to spot that unique find!

This year, the Jury included Géraldine Tan (Littlebigbell), Camilla Bellini, Déborah, Aloÿse and Axel (Cabinet de Curiosité), Sarah Van Peteghem (Coco Lapine Design) and Romain Costa.

• Les Best Stands

MAISON&OBJET celebrates the creativity of exhibitors with the launch of a contest spotlighting the best stand designs. Open to exhibitors only, entrants were asked to post a picture of their stand to their Instagram accounts using the hashtag #MO18BESTSTAND and mentioning @maisonetobjet.

HIGHLIGHT SPACES

Hall 7 - The Inspirations Space on the theme ‘SHOW ROOM’

A new generation of hyper-connected and hyperinformed consumers is reclaiming control: they are establishing their status as an inescapable partner for brands. With the dawn of aestheticism on social networks, the advent of Instagram and the rule of composition, consumers are becoming trend-setters themselves, full-fledged influencers. They share their finds with their communities, revealing themselves, or flaunting themselves in some cases, making commitments and voicing opinions.

Hall 7 - Cecilie Manz's Designer of the Year Stand

In the heart of Hall 7, Cecilie Manz showed a space entirely veiled off from its surroundings. Inside, the designer had chosen to display on a stage a selection of small objects, and functional and unostentatious accessories which embodied the concept of Hygge, a Scandinavian way of life which blurs the distinction between comfortable and comforting.

Italy's Young Talents in the Limelight!

Hall 7 - The Rising Talents

The latest edition of the fair chose to honour Italian design for its Rising Talents Awards event. Six sponsors, all prominent figures from the design industry, were asked to choose one talent each.

The six renowned designers - Andrea Branzi, Piero Lissoni and Luca Nichetto, Art Director Giulio Cappellini, gallery-owner and contemporary design guru Rossana Orlandi and the iconic fashion designer Rosita Missoni - hand-picked the most promising talents that Italy has to offer.

Six names you are bound to hear again in the future: Federica Biasi, Antonio Facco, Marco Lavit Nicora, Kensaku Oshiro, Federico Peri and Guglielmo Poletti.

Hall 3 & Hall 6 - «What's New», spot Fresh New Finds at a Glance

Since January 2017, visitors at MAISON&OBJET have found at the entrance of Hall 3 and in Hall 6 the ‘What's New?’ stands, showing new products introduced by exhibitors during MAISON&OBJET.

With selection and design by François Delclaux, Founder of French trends agency Un Nouvel Air, this new concept provides a quick overview of product launches not to be missed at the fair.

MAISON&OBJET January 2018 in figures

89.495 unique visitors +4% regarding January 2017
41.687 from abroad (+8%) 47.880 French visitors (+ 2%)

2.729 exhibitors: 1.060 French exhibitors 1.659 international exhibitors
63 countries represented among exhibitors
3.041 brands represented including 620 new brand

Source: Maison&Objet
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