Cookplay presents at Maison&Objet it's new collection Yayoi, a new tableware concept for eating in a fun, healthy and smart way

COOKPLAY, a creator of household tableware from Bilbao (Spain) since 2014, continues it's international expansion with it's second participation at the «Maison et Objet» Paris in Septembre 2015, where they present the new collection of household tableware Yayoi, designed by Ana Roquero, and the new Jomon line photo catalogue, photographed by Mikel Ponce.

The firm, led by designer Ana Roquero received the “Maison et Objet” Paris 2014 “Newcomer Award” for it's innovative and impressive product “Jomon”, a set of porcelain bowls and bamboo trays presenting the concept eating in the palm of your hand, sitting, standing or lying down, supplemented by the most diverse cuisine. COOKPLAY, distinguished by it's ”modernity, elegance and purity, offering a breath of fresh air in the field of tableware”, according the organization of “Maison et Objet”. Besides being named tableware of the years 2014 by “ELLE Décor Spain” was also awarded with the “Red Dot Design Award 2014”.

For this edition, COOKPLAY presents its new Jomon line photo catalogue, photographed by Mikel Ponce, one of our most prestigious “Food Photographers” of books and portraits of the great chefs of our gastronomy, Eneko Atxa, Hermanos Roca, David Muñoz...

But the big news this years is the introduction of Yayoi, a new collection of tableware to eat in a fun, healthy and smart way designed by Ana Roquero.

This time, the designer wanted to enter the world of scales and volumes to create 4 units of measure adapted to our need for the most comprehensive and balanced food. “We have studied the foods that make up a complete healthy meal, based on a fair proposition of carbo hydrates, fruit, vegetables and proteins, we have assessed their capacity and volume and have designed different porcelain containers that allow you to freely create your own personal vision of tableware. Playing with shapes and sizes Yayoi allows you to present the right amount of food with the variety of requirements needed for more balanced diet.”

The size of each piece is the most accurate reflection of the most natural objects eroded by time and based on forms configured to the most friendly, organic and enveloping shapes for each of it's functions (deep, flat, side and appetizers). It's shape, adapted to the scale of the hand one easy to grab and manipulate, to exchange and transmit the desire to touched and used.

Yayoi had it's premiere at « Fuera de Serie » at the hands of Rafael Anson, a couls soup, Bloody Mary by thechef Christophe Pais, La Bomba Bistrot (Madrid)

With Yayoi you can design the most creative proposals on you table, playing with a puzzle of dishes to imagine the most evocative compositions with the food you are about to eat. On this way it breaks with the traditional method of setting the table. The Yayoi helps you first think to eat , and how to eat to enjoy different foods and that one always healthy and balanced. Stacking the set forms a compact, functional and very suggestive pack facilitate their storage.

MAISON & OBJET PARIS 2015
4-8 September
Stand COOKPLAY
Hall 6 FRESH
Stand : B 22

Source: Cookplay

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