Ambiente fair acquires a more international dimension than ever by overcoming a record of foreign visitors in 2018

The inevitable professional trends showcase for tableware, kitchen, household goods, gifts and home Ambiente has gathered 4,441 exhibitors from 89 countries from 9 to 13 February on an area of 308,000 square meters gross, in Frankfurt.

The exhibitors presented the trends of the next exercise. 81% of them came from other countries, and made Ambiente the most international consumer goods fair of all time. The main international decision makers from all distribution formats had a representation 6% higher than a year ago, constituting for the first time 60% of visitors. This ensured good export business and the best environment in the pavilions.

A total of 134,600 buyers from 168 countries visited Ambiente in Frankfurt am Main. Due to the changes in the German commercial landscape, as well as the coincidence with the carnival and with the holiday season in the southern states of Germany that resulted from the international calendar of fairs, it was to be expected that fewer German visitors would come to Frankfurt.

“Consumption is in vogue! The whole world is present in Ambiente.” Here, in February, the foundations of the international consumer goods sector are laid down for the whole year. Proof of this are the impressive numbers of orders and the quality of German and international buyers“, says Detlef Braun, manager of Messe Frankfurt GmbH.

Thomas Grothkopp, Managing Director of Handelsverband Wohnen und Büro e.V. (HWB), also makes a positive summary: “The Ambiente fair has shown it again: personal contact with known and new suppliers, with their novelties, is irreplaceable. The fair in Frankfurt has fully met the expectations of specialized trade.”

The ten countries with the highest number of visitors, after Germany, have been Italy, China, France, the United States, the United Kingdom, the Netherlands, Spain, Turkey, Korea and Switzerland. Among visitors, the level of satisfaction remained stable at the highest level, with 96%. There was an increase above the average in the number of visitors from China and Korea, Russia, the countries of North Africa, South Africa and all of South America, Turkey, as well as Lebanon and Cyprus.

Opinions of the exhibitors

Despite the slightly lower number of visitors, the quality and the influx of visitors to Ambiente did not disappoint. In that coincided the exhibitors of the fair.

Source: Ambiente Frankfurt
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