During Milan's Fuorisalone Event, from the 16th to the 22nd of April 2012, all exhibition spaces at the exclusive Magna Pars Centre at Via Tortona 15 will be dedicated to Home Spa Design "Abitare il Design - Emotional Living". After only three days it has become one of the most important events in the whole Design Week. The HI-MACS® space will be called Urban Nes(x)t.
This year's theme is emotion seen through the eyes of designers, who will stablish a dialogue with visitors on the theme of emotional design through their projects as part of Home Spa Design. Home Spa Design will present five installations created by important architects and designers and will provide an opportunity for many companies, including HI-MACS®, to showcase their products. The HI-MACS® space will be called Urban Nes(x)t and has been designed by Kicco Bestetti, who is attuned to new stylistic trends and influences, and who collaborates actively with one of the world's most famous design schools, Milan's Istituto Europeo di Design. Bestetti Associati has worked with many clients over the years and has been responsible for projects all over the world, from America to Asia.
Urban Nes(x)t is a welcoming house with an eye to the future, a personal setting which becomes a place in which to find peace and serenity; the concept is a protective enclosure, but one which also features comfortable open spaces. Its furnishing is simple and essential and it includes a small selection of high quality objects characterised by technology and modern design. The space will have two dividing walls made from HI-MACS®, recalling a bird's nest. The incredible mouldable properties of acrylic stone make it possible to reporduce complex interwoven shapes to form a nest.
The HI-MACS® walls have been developed by ANDREOLI, a historic workshop which specialises in working on solid surfaces. Urban Nes(x)t will feature a series of products created using the new generation acrylic stone, made by some of the most important design companies, including furnishing, lamps, kitchens and bathroom accessories.
Busnelli is one of the brands taking part in Urban Nes(x)t with its revolutionary shelving system Goldenice, made from HI-MACS®. Goldenice is composed of a series of shelves of different lenghts, embedded into each other fixed using a sophisticated rack system. The living area also features the Chicago Sofa, with countless different configurations. In this area, LG Electronics will be featuring its latest product: Smart Technology 3D TV 55', which will be launched during the week of Milan International Furniture Fair. Between the participating brands, features: Busnelli, with its revolutionary shelves system Goldenice; Homm, with the kitchen range Pręt-a-Porter Kitchens; Armidaeffe, with the Dolcevita lamps collection; Moma Design, with its range for bathroom.
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