MAISON&OBJET's unwavering magnetism! Its January 2017 edition closes with an increase by 12,3% in attendance

With the ending of the January 2017 show, MAISON&OBJET has proven once again that it is the major hub for buyers worldwide.

Excellence attendance figures

Presenting a comprehensive overview of all creative influences, the January 2017 run of the show has seen a strong increase in visitorship: 85,825 unique visitors gathered in Paris to find inspiration at MAISON&OBJET; an increase by 12.31% compared with January 2016. Foreign visitorship has also registered a 17.4% increase, totalling 43,127 international visitors. Overall, the fair received 135,875 visits from professionals.

“The significant growth we have seen this season in the number of visitors, especially from abroad, is a very auspicious sign for the interior, design and lifestyle markets worldwide. Over the last few months, we have undertaken a large number of actions and initiatives in order to reach out to buyers and specifiers all over the world, working closer with our exhibitors. This collaboration has created a powerful dynamic that had a direct impact on attendance figures,” Managing Director Philippe Brocart commented.

Massive return of overseas visitors

Hailing from the four corners of the world, industry professionals have converged in MAISON&OBJET for the January 2017 fair, showing a massive return of overseas visitors. Russia (+58.80%) and Japan (+57.75%) larger answered the fair's call, followed by the USA (+29.02%). The same trend applies to a number of Asian countries, including China (+15.82%) and South Korea (+20.69%).

Overseas buyers are once again flying to Paris because they know MAISON&OBJET presents a unique, creative, comprehensive and diversified offering.

The January 2017 event also registered a surge for Southern European countries, with attendance clearly up: Portugal +37.79%, Spain +28.71% and Italy +18.72%.

Strong participation from international exhibitors

With 2,871 exhibitors, MAISON&OBJET managed to bring together the finest examples of the French and international design industry.

More than 800 new exhibitors have taken part, with a number of exhibitors that remained stable compared with January 2016. The 1,719 exhibitors that travelled from abroad — accounting for 60% of total exhibitors — have proved the fair's attractiveness worldwide; 307 exhibitors from Italy, 184 from the UK, 159 from Belgium, 150 from Germany, 137 from the Netherlands and 80 from Japan.

MOM and MAISON&OBJET's social media take networking to the next level!

Already very popular with professionals, MAISON&OBJET's new online platform MOM, launched in September 2016, is a smashing success.

MOM, creativity 2.0

Online platform MOM-MAISON&OBJET AND MORE gives professionals a chance to keep the MAISON&OBJET experience going all year round. The event, the social media pages and the new digital platform complement each other to create a comprehensive ecosystem of business opportunities, ongoing conversations and new contacts.

Get connected!

With the MOM online platform, MAISON&OBJET's professional community now has permanent and direct access to more than 21,000 products, referenced by brand and by typology. Each product's page features technical specifications and pictures, and shows direct contact information for the brand.

Strengthening professional contacts

In a context that favours return on investment, exhibitors and visitors recognize the value of this tool designed specifically for them. An efficient solution for professionals working in the interior business — whether exhibitors, buyers, observers or influencers — the platform is a significant growth driver for brands.

“The launch of the online platform MOM also helped raise awareness of the fair with new categories of buyers. As they discover new products on MOM all year long, buyers and specifiers realise the wealth of the offering shown at MAISON&OBJET, and that makes them want to visit the fair,” Philippe Brocart explained.

M&O: Sizeable economic impact

In addition to its impact on the industry's community, the fair generates significant economic benefits.

The fair's direct and indirect impact was assessed in 2016, using a new analytical tool. The January and September 2016 events thus generated 370 million euros in direct and indirect economic benefits, including transportation (49 million), accommodation (38 million), food service (20 million) and local retail business (15 million).

MAISON&OBJET PARIS Enero 2017: The Figures
Evolution of the figures for January 2016

Unique Visitors: 85.824 +12,31%
International Visitors: 43.127 +17,4%
French Visitors: 42.698 + 7,60%

A total of 135.875 visits

2.871 Exhibitong Brands, including 800 new exhibitors
1.719 were Internationa lbrands (60%) y 1.152 French brands (40%)

Upcoming M&O Paris will be held from 8 to 12 September and the Paris Design Week from 8 to 16 September

Source: Maison&Objet

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