Trends sought and found: 'Trendwatchers' at Ambiente 2013 Frankfurt

Six students from Fontys University of Applied Science in Tilburg (The Netherlands) have set themselves the task of filtering out the year's mega-trends from the Ambiente 2013 unique range of consumer goods. They are setting out as ‘Trendwatchers” at Ambiente, looking for exciting products that reflect the latest trends.

Over 4,500 exhibitors from all corners of the world, 27 exhibition halls full of new products, trends and new collections - for five whole days, Ambiente (15 to 19 February 2013) in Frankfurt will showcase the things that will be preoccupying the consumer-goods sector in 2013.

“Our consumer-goods fairs have a long tradition of sponsoring young talent. With initiatives like the ‘Trendwatchers’ scheme, we offer help and support to young designers and create exciting interfaces between the trade fair, its exhibitors and the new generation. At the same time, we create a situation in which the young trend scouts can make their first contacts with the consumer-goods sector and the design scene,” says Nicolette Naumann, Vice President Ambiente/Tendence.

The ‘Trendwatchers’ will present the results of their investigations at their stand in the Foyer of Hall 11.0. There will also be an opportunity for visitors to view Ambiente through the eyes of these young experts: from Saturday through to Tuesday, at 2:0 p.m. and 4:0 p.m. on each day, they will lead guided tours covering selected exhibitors and their new products. Those interested can sign up either at the stand or in advance via: ils.ambienteatgmail.com.

With some 40,000 students, Fontys University of Applied Sciences is one of the largest higher education institutions in The Netherlands. It is one of the few universities in the world, where students can study ‘trendwatching’ as part of their course in ‘International Lifestyle Studies’.

Ambiente, the leading international trade fair

Ambiente is the leading international trade fair for products for the table, kitchen, household, giving and decorating, as well as for home and furnishing accessories. For five days at the beginning of the business year, around 4,500 exhibitors occupy 27 exhibition halls to show what consumers will be able to see in shops around the world throughout the year. However, Ambiente is a must not only for the range of products, which is unrivalled in terms of both depth and breadth. The world's leading consumer-goods fair is also distinguished by a wide variety of events, promotional programmes for young people, trend presentations and awards ceremonies.

Source: Ambiente

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