LZF renews its visual identity betting it all on wood as the main ambassador of the brand

Wood, handmade design and sustainability, will emphasise the brand's values.

As a prologue to its 25th anniversary LZF, a well-known brand within the illumination sector, is renewing part of its visual identity. Therefore, the company has bet on simplifying certain aspects of their corporate image and to strengthen the values that make LZF a unique brand in the industry, and for that purpose they have had the communication consultancy of PalauGea.

The logo, as well, is presented as simpler, refined and balanced in a new design that gives refreshed strength to every element of the composition.

Wood turns into in a solid communicating tool to proclaim LZF values. The use of this material, always bound to the careful process of handmade and ecology, becomes the main commitment of the company which enhances in this way its vocation for wood as a differentiating element.

#woodlighting

Wood is the axis towards all LZF's products and concept around which the brand spins in visual terms. With this new redesign, this material acquires higher prominence in the graphic elements of the company, becoming the main ambassador of the quality and sustainability of the brand.

The meticulous attention to details and the careful treatment of which the LZF are subjected are framed under the term #woodlighting; more than a concept, a lifestyle as cosmopolitan as sustainable that places wood as the perfect diffuser of light to create unforgettable experiences.

Source: LZF Lamps
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