Snaidero at Eurocucina 2012 in Milan: A preview

EUROCUCINA 2012: the major event dedicated to the kitchen sector returns in April. For Snaidero, traditionally present at the Fair, the 2012 edition marks the perfect opportunity to reaffirm the company's commitment to devising new home living solutions, and to acquire important meaning in times of sweeping changes in the way people relate to their homes.

On a surface area covering 800m2, the Snaidero kitchen solutions present at Eurocucina will reveal that true design is a timeless experience, a set of tangible and intangible values, when adapted to the spirit of the times, never seizes to amaze. Snaidero's talent for design is never improvised but part of its tradition and DNA.

Two of the four new projects presented stem from a new collaboration between Snaidero and architect PIETRO AROSIO. Presented in three compositions, the design projects have been conceived as a market response to new developments in contemporary housing, which seem oriented towards small rooms, common spaces and a “free” configuration of interiors, resulting in bright and open environments. PININFARINA will be present with a restyling of IDEA and with the OLA20 kitchen, which was awarded a prestigious Good Design Award from the Chicago Athenaeum in 2011. OLA20 will once again be featured at Eurocucina with a new finish.

The spontaneous blending of tradition and innovation will also materialize in WAY, the latest addition to the Snaidero range following Orange and Code. WAY offers a significant range of materials and colours that can be interpreted and customized to your personal living space in quite an extraordinary manner.

Arosio's second project will be featured alongside the new Minicode concept dedicated to the Contract segment at the “Snaidero Misura Casa” showroom in the heart of Milan's historical centre (Via Edmondo De Amicis, 12).

In short, Snaidero has reserved many new features for Eurocucina: the outcome of passion, research and a great ability to meet the requirements and demands of its customers, especially at this particular moment in time.

Snaidero at Eurocucina 2012
17-22th April
Exhibition Hall 11, Stand A23 - C24

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