Estudi{h}ac designed a seating collection for Blasco & Vila, inspired by the most iconic hats of British culture

From the estudi{h}ac philosophy and passion for British culture comes the collection of seats called BOWLER inspired by one of the most iconic hats of British culture.

This new seating collection of Spanish company Blasco&Vila takes its name from its creator, Thomas Bowler, head hatter of the firm Lock & Co. of St James Street, when William Coke, nephew of the first Count of Leicester, ordered a hard hat to protect the heads of the gamekeepers at Holkham Hall.

The seats collection seeks to synthesize the idea of this hemispherical hat, with its low, rigid top and rounded brim to create a formal appearance, giving the pieces of the collection an elegant look using the curves between the seat and the backrest.

To enhance its shape, the seat is covered in a voluminous, lively fabric combined with a unique metal ring that embraces the legs to give the collection its unique character.

The BOWLER family consists of a chair, armchair and stool.

JMFERRERO - estudi{H}ac

In 2003, José Manuel Ferrero founded estudi{H}ac to give life to all the ideas that appeared unceasingly in his head and in just 16 years he has turned his design workshop into a national and international reference. The passion he puts into his work is evident from the very beginning. Discreet, cultured, elegant and immensely creative, for Ferrero design is a way of life that keeps the mind fully active in terms of creativity.

We could say that the British term “bespoke” is the dogma that governs each of the Valencian businessman's designs, as he creates pieces and elements tailored to each project.

“DESIGN FOR VISIONARY CUSTOMERS LOOKING FOR TAILORED ELEGANCE“

estudi{H}ac has been conceived as a design atelier, specialising in tailored projects for product design, interior architecture and the creation of ephemeral montages. All of them tailored for each customer, creating unique, timeless spaces or products that amaze onlookers thanks to their initial visual impact and the story behind them.

We work with a wide variety of companies in different areas of business. This puts us in an ideal position for ensuring the flexibility and efficiency of each project and offering a fresh, renewed vision of any company, product or brand.

The estudi{H}ac team is made up of industrial and interior designers and architects with a great deal of experience and extensive theoretical knowledge of product design, the design of commercial spaces, the retail business, hospitality industry and exhibitions. All of which means we are able to guarantee our customers’ satisfaction.

We work to ensure that each project reflects the teamwork going on at the atelier, work done with passion and a focus on finding the most innovative and creative solutions for those looking to make a difference.

The basis of each project lies in the initial concept, which is where José Manuel Ferrero and his team come up with the story behind each project. Having creative freedom with the capacity for and certainty of the project also being commercial. There are two elements that always form part of any project by estudi{H}ac: colour in a simple shape; and one of its own product designs.

Source: Estudi{h}ac
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