Happy Business To You, the only Italian trade fair exclusively dedicated to "Contract made in Italy"

The second edition of Happy Business to You, Contract and More, is about to begin: the international event dedicated to large turnkey projects, at Pordenone Fiere fairgrounds from13-16 February 2013.

Happy Business To You is the first Italian trade fair entirely dedicated to Contract Made in Italy, a showcase for Italian companies that excel in high-quality production, professionalism and the ability to develop and manage large turnkey projects from conception to final product (from residential complexes to hotels, museums, offices, ships, airports, sports facilities...). Thanks to a rigorous selection of international buyers and the fnest Italian brands of the industry, Happy Business To You is much more than an ordinary trade fair - it facilitates the match between supply and demand for supply contract.

For the duration of the Fair, thanks to the Open Factories initiative, buyers can experience the company from the inside, visiting companies and finding out where and how the real “Made In Italy” is born. The Online Agenda enables exhibitors and buyers to optimize their time at Happy Business To You by scheduling their one-to-one appointments prior to the exhibition.

“Given the strength of the foundations laid with the first edition, and the number of participants exhibitors, all strictly Italian, both for the number of visitors and buyers (from more than 50 different countries), we are also working with other local institutions, so that - says Alessandro Zanetti, CEO - Happy Business to You can become, over time, a not to be missed appointment in the international field of contract design, encouraging the meeting of the Italian industry excellence, designers and contractors around the world.”

“The commitment by the international Fair - concludes Zanetti - has been further strengthened in recent months with an important partnership with the 13. International Architecture Exhibition of the Venice Biennale 2012 and the official sponsorship of the collateral event “Viagem sem programa” dedicated to Golden Lion for Lifetime Achievement, Alvaro Siza. We are also focusing on targeted promotion in main international fairs in the field, aiming at emerging markets to attract the attention of the whole world of furniture and interior design.”

This year, as in the first edition, key design and architecture names will be invited to entertain the main arena, aimed at in-depth analysis and education. There is great anticipation for the participation of a true design icon from England, scheduled for Friday, 15 February, 2013: Ross Lovegrove.

Visitors will have a chance to meet one of the most charismatic and visionary designers of the contemporary scene and to learn more about his professional path directly from him. His projects are inspired by logic and beauty of nature, showing the union between technology, material science and intelligent organic form, creating a new aesthetic expression.

Happy Business to You will also host the fifth edition of Tendenza Mosaico, national appointment with mosaic art and a meeting point of excellence for workshops, training schools, architects and designer.

Source: Happy Business To You

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