After January’s imm Cologne, Salone Internazionale del Mobile came next to show that Greek design is here and is going to stay. Furniture From Greece also participated in this year’s i saloni and from now Greek design has every right to be included among the most prestigious brands of the world. Needless to say that the Greek mission has given its best resulting the inspirers of the design concept together with the international press to applaud of the Greek presentation and the products.
During the 5 days of the fair, the international interest of the attendees was targeted in realizing at firsthand what the relation between the Greeks and design is all about. Thousands of visitors stopped by the pavilions of the Greek companies (Candia Strom, De-Code, Elite Strom, Lattas and Papadatos), got to know the products and asked for additional information. At the same time, tenths of representatives of the international press wished to be informed regarding the unexpected –to them- design made in Greece phenomenon. By general consent, not only the presentation but also the organization of Furniture From Greece did come as a great surprise for all design-lovers.
It goes without saying that this team effort of the companies proves that the coordinated and corporate communication techniques can provide a remarkable position of the Greek products in the international markets. The reception of “Greek design” under the communication umbrella of Furniture From Greece is also obvious in numbers; over 10.000 professional visitors of the official webpage during March and April and over 2.200 members in the facebook page.
So, the five norms “Design - Creativity - Inspiration – Quality – Authenticity” of Furnture From Greece has become synonym to the design made in Greece. Now it seems that the world has embraced the specific attempt and awaits for the next step. Just be a little patient and we will be right with you again…
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