A prelude to industry recovery: Return of Asia's largest woodworking machinery, furniture production trade show in July

Touted as the largest and most comprehensive trade exhibition for the woodworking and upholstery machinery, furniture materials and interior decor industry in Asia, CIFM / interzum guangzhou will be back in its namesake city from July 27-30. Traditionally held alongside the China Guangzhou International Furniture Fair (CIFF) office segment, the new date will see this year's CIFM / interzum guangzhou coinciding with the home installation of CIFF which features household furniture as well.

Poised to be a shot in the arm for the rebound of the furniture market in the second half of the year, the triple event will showcase industry verticals comprising finished furniture, production equipment and raw and auxiliary materials under the same roof, offering attendees a chance to grasp the trade dynamics of the entire industry.

“in” Live Streaming · Online Business Matching

Debuting this year, the “in” Live Streaming · Online Business Matching aims to allow selected buyers who are unable to visit the exhibition to connect with exhibitors providing added business opportunities to both parties. The scheduled one-on-one sessions will be held at the first three days of the show according to the four main product categories sought by buyers: hardware, machinery, decorative materials and upholstery accessories. All interzum guangzhou 2020 exhibitors are expected to have the opportunity to participate in the event.

While recognizing that “touch-and-feel” in the furniture industry is irreplaceable, organizer Koelnmesse says the live streaming component serves to provide industry players with a more diversified procurement experience to meet the various business needs and unique situations of buyers.

Industry rallies behind interzum guangzhou

Thanks to China's Belt and Road Initiative and the rapid development of the Guangdong-Hong Kong-Macau Greater Bay Area, as well as the exhibition's long-standing reputation for its effectiveness, interzum guangzhou has continued to garner strong support from loyal exhibitors, while also ushering in several new names.

As part of the plans to maximize efficiency, Area C of the event venue will also be optimized and integrated to present a more refined and centralized layout to facilitate procurement.

Some industry heavyweights slated to appear in 2020 include:

Woodworking Machinery & Cutting Tools:
Paolino Bacci, HSD, GreCon, Nanxing, Leitz, WDMAX, Vollmer, Freud

Upholstery Machinery & Pneumatic Components:
Elektrotek, Limoss, Duerkopp, Lianrou, Yuantian, LINAK, DewertOkin, Nantong Healthcare, Huajian

Upholstery Accessories:
Latexco, Lien A, Richard Pieris, Theptex, Vinabedding

Hardware & Components:
Ferramenta, Samet, Koyo, Union Star, FREITAS IRMÃOS, Stabilus, Suspa

Wood Products & Adhesives:
H. B. Fuller, Henkel, Madera Francesa, Urufor, Consejo de la Madera de Malasia, Quebec Wood

Interior Decoration & Accessories:
Schattdecor, Impress, Technocell, DNP, LG, Hyundai

Based on estimates from the International Monetary Fund, China is expected to contribute 28 percent of global economic growth from 2019-2024, playing an important role in the global economy. In addition, the country has the advantages of a huge market and the presence entire industry value chain, which provide an internal driving force for the overall economic recovery in the post-pandemic era.

Unexpected positive changes

With more time spent staying home, the pandemic has inadvertently brought about a newfound awareness by consumers on their living spaces - new materials, personalized designs, customization and aesthetics are aspects that have become more prominent than ever.

Riding on this wave, the spokesperson of Italian hardware brand Italiana Ferramenta said: “The market now has increasingly strict demands for product design and furniture details. Furniture manufacturers are constantly looking for better hardware accessories, because well-made hardware accessories can enhance the overall value of furniture and in turn provide better products for consumers. The current custom furniture trend in China has driven production companies to continuously improve the flexibility of their products and services.”

“In recent years, we are seeing an increasing number of design studios and small-scale custom production factories that provide customized services and furniture products. Furniture customization trends reflect the structural upgrading of furniture consumption, especially in China. These trends will cause new changes in the furniture industry and the formation of new supply chains to adapt to these market changes,” said the spokesperson of Linak Transmission Systems on his observations of a more market-oriented industry.

The novel coronavirus outbreak might ironically have a positive impact and provided the impetus to drive China's bid to transform and upgrade it's furniture production industry from just “manufacturing products” to “manufacturing quality products“.

The next interzum guangzhou will take place from 27 to 30 July 2020 in Guangzhou, China

Source: CIFM / interzum guangzhou
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