Tajoma trust the creative studio Jimenez de Nalda for its new line of products

The graphic and interior design studio, Jiménez de Nalda, that has open its new offices in the city center of Valencia (Spain), has developed the art direction for the launching of the new sofas and armchairs of the valencian furniture brand, Tajoma.

With the same care that Tajoma does its developing and upholstered process of its products, traditionally handmade at its facilities in the town of Silla (Valencia, Spain), the creative studio Jimenez De Nalda has developed a relaxed atmosphere with a very special look that has named “Botanical Love” inspired in nature and botanicals for the staging of the Tajoma's new line products.

Jimenez de Nalda in collaboration with Cualiti, a photo studio based in Valencia specialized in product and interior photography, has formed as always a great team that brings out the best of each product, as can be seen in this presentation where nature comes alive with the families of seats Durban and Izan, the peculiar Spok wing chair recliner or rocking Clode, one of the UK best sellers of this Valencian company.

The family business, founded in 1988, has established itself both nationally and internationally as a benchmark in the sector after more than 25 years, “developing the entire process of making furniture with high quality materials, by a team of 63 profesionals, including armchairs and sofas like the ones we are launching today” says Ana Marí, general manager of Tajoma. One factor that Ana highlights as a reason for a company of this size that has successfully followed the path that began charting its founder, José Marí Raga, “is the familiar character of the company, the fact of keeping everything we have learned from the generations that raised Tajoma with him, and all we can provide the new generations“.

The design studio Jimenez de Nalda is characterized by its different works, carried out with exquisite taste and image, which support all projects since its inception in 2010. Pilu Lleo is the heart and soul of this study, consisting of a consolidated team specialized in marketing and design, which carries out national and international projects for brands like Skyline Design, Missana, Joenfa, the chain of dry cleaners Urban Clean, Buba Dental Clinics, or Tajoma among others.

Furniture: Tajoma | www.tajoma.es
Art Direction: Jimenez De Nalda | www.jimenezdenalda.com
Photography: Cualiti | www.cualiti.es
Location: Rocket Space Valencia | www.rocketspacevlc.com

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