Actiu is committed to innovation and avant-garde design with "Unlimited", its new brand presented at NeoCon

Actiu goes one step further in its commitment to innovation and design with the launch of the Actiu Unlimited brand at NeoCon (Chicago), an avant-garde project that is going to open up new horizons whose first sample is the Karbon chair, an industrial piece created out of carbon fiber

Actiu Unlimited was born to create iconic and unmistakable pieces, with innovative materials and processes that contribute to the transformation of spaces and serve as a source of inspiration based on technological differentiation and design. A nonconformist brand that will show off the company's more pioneering side.

Through the event “Hello Future! Innovations and International Successes made in Spain”, Actiu launched its new brand in front of more than a hundred people and presented the Karbon chair at NeoCon, an industrial design piece and the first product that encompasses the values of Actiu Unlimited. Karbon, recently awarded with a 2019 Red Dot Product Design and designed by the ITEM designworks studio, has generated a great deal of excitement in the US market.

Actiu has showcased its solutions for the first time at NeoCon , the most important gathering for the american market, a show reserved mainly for North American brands that few European brands participate in. “More than 25 years ago, we crossed the Atlantic Ocean to make our way into the Latin American market, with which we share their language and culture. Now the time has come to do so with their North American neighbors. This represents a great challenge for us in which we hope to contribute all of our knowledge in designing products with a Mediterranean essence, our efficient production skills, European design and new trends in terms of finishes and materials that turn furniture into a tool for well-being“, explained the Consultant and Brand Reputation Director at Actiu, Soledat Berbegal.

For three days, at The Merchandise Mart building, Actiu has presented all of its furniture proposals for workspaces and contract facilities aimed at the well-being of users. “We have received an incredible response from the professional public, who is eager to learn about European proposals and our solutions for new workspaces. Noom, Talent and especially the Karbon were highly acclaimed by visitors“, she explained.

Karbon combines a timeless design that captivates with its shapes, with impeccable ergonomics that are defined by the chair's warmth, lightness and functionality. A product that adds the newest value proposal to space, becoming its identifying feature. At the same time, it is a technical piece that combines highly-performance and advanced technological processes with an artisan production process: 45 work days are needed to hand made create just one of these chairs.

“We have succeeded in making this challenge come to fruition by questioning our own limits as a manufacturing company. The result, designed by ITEM designworks, is a project that has paved the way for a new stage at Actiu, with which we challenge ourselves to create products that force us to leave our comfort zone. These products will be framed within the context of “Actiu Unlimited“.

Smart technologies integrated in furniture solutions has also been a strong point of Actiu's presence in Chicago, our proposal was introducing a technological solution based on intelligent IoT sensors that is perfectly integrated into furniture allowing the FM/Business owner to collect data of the workplace as well as information about the wellbeing of the employees.

Source: Actiu
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