IMM Cologne 2018: ANIEME coordinates the participation of 27 Spanish furniture brands with support from ICEX

The 2018 international calendar starts with the most important fair of the first quarter of the year for professionals in the habitat sector, who have an unavoidable event in the German city of Cologne from January 15 to 21, dates on which IMM COLOGNE will host more than 1,200 exhibitors from more than 50 countries, who will present the novelties to furnish contemporary living spaces that will set trends in 2018.

IMM's offer is wide and varied, and covers all segments with the intention of offering complete solutions and adjusted to the budget of everyone who visits the fair. Through a careful staging, exhibitors recreate contemporary interiors in the Pure, Comfort, Sleep, Prime, Smart and Global Lifestyles areas.

The brands will present global concepts of interior design, with a unique variety that includes from upholstered furniture and rest, to bedrooms, living rooms, dining rooms, home-office, outdoor furniture, lighting, bathroom furniture, wall coverings and accessories. Also, note that the IMM COLOGNE offer covers both home and contract furniture, highlighting the Pure Architects pavilion whose offer is aimed at satisfying the needs of the most demanding prescriber.

In this context, ANIEME coordinates every year with the support of ICEX the Spanish participation in IMM COLOGNE, which maintains a growing trend both in number of exhibitors and variety of offer, with Spanish presence in virtually all the fair's pavilions. In the next edition of IMM 2018, there are already 27 Spanish furniture firms that will exhibit, occupying an exhibition area of 2,620 m2.

As regards the profile of visitors, it is mainly a professional public, which includes large German buying groups, retailers, interior designers, architects, commercial agents and specialized press.

Also note the international nature of the fair, not only in terms of exhibitors (highlighting the signatures of both Germany and Italy, Spain, Denmark and Holland), but also with regard to visitors, since, in addition to the German public, it receives numerous visits from countries such as Denmark, Poland, the Netherlands, the United States, Russia and Eastern European countries, among others. In this sense, after Germany, Spain is the country with the highest number of visitors registered in IMM COLOGNE, which reflects the interest that the fair aroused among Spanish furniture manufacturers, who travel to Cologne to know in advance the news that is present in this first annual meeting with the design and that will set trends.

ANIEME has been responsible for organizing the Spanish grouped participation in the fair, as well as developing different digital communication tools aimed at both the press and international prescribers, to publicize the offer of Spanish companies in IMM COLOGNE 2018.

To download the complete list of Spanish exhibitors and stand locations at the fair, click here.

Source: ANIEME
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