Habitat 2016 starts its promotion campaign after receiving over 65,000 visitors in the previous edition

Feria Hábitat Valencia has got to work on preparing the next edition and has already set the future dates, from February 1 to 5, which will concur once again with Cevisama and Fimma Maderalia. These four events are going to reuse the formula “See You in Valencia”, an initiative which in the previous two editions held in Feria Valencia brought together leading fairs in interior design, architecture and design, along with an extensive programme of events in the city of Valencia.

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In this sense, Hábitat is relying once again on synergies revolving around the concept of a `premium’ fair, where selected national and international brands that attract the visit of quality professionals and buyers from the world of interior design, contract and upmarket stores will be showing their wares.

Results from the previous edition, held last February, support the success of this model. According to official statistics, Feria Hábitat Valencia was visited by 65,694 professionals from 94 countries, of which 25,551 were visitors to Hábitat itself, 36,523 were from Cevisama and 3,620 from Maderalia Selección. An analysis of this information highlights an increase of 3.3% in visitors to the main fair itself compared with the previous year, which confirms the perception of more business and influx of people that was hinted at by exhibitors at the closure of the previous edition.

With regard to the profile of visitors, Hábitat has managed to reclaim the attention of commerce and distribution in the national furniture sector, which is four points up on presence at the fair compared with the 2014 edition, reaching 28% of the total number of visitors. Moreover, Hábitat has consolidated its position in the contract segment with 20% of professional visitors coming from architecture and interior design studies.

Along these lines, a team of technicians from Feria Hábitat Valencia is visiting Milan this week, as part of its International Design Week, to hold different work meetings with international firms interested in participating in the next edition in Valencia.

Andrés Gil, new director of Feria Hábitat Valencia

In Milan, the delegation from Hábitat Valencia will be led by the new events director, Andrés Gil-Nogués, who takes over from Máximo Solaz. After three editions Solaz has moved over to the newly created event, - Home Textiles Premium -, which will be held from September 17 to 19 in Madrid and is organised by Feria Valencia.

Andrés Gil-Nogués (Valencia, 1980) has arrived at Feria Hábitat Valencia after his experience in managing events at Feria Valencia, such as the International Franchise Fair, Urbe - the Real Estate Fair, or the Wedding Fair with a Diploma in International Trade from the University of Valencia, and a Master's Degree in Trade Management and Marketing from Lluís Vives Business School. He has spent his professional career working in different sectors such as industry, distribution, trade and hotel and catering before embarking on his professional career in Feria Valencia in 2008.

The new director of Feria Hábitat Valencia's main goal for the coming year is “to strengthen Hábitat as a key business platform for the main companies and brands from the sector. A 20% growth in this year's offer and recovery of national buyers are undoubtedly a good starting point for 2016.”

Source: Feria Valencia

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