Feria Habitat renews its project for 2017

The habitat event will sectorize its offers around contract design (Area D), High Decoration, Lighting and as a venture, will offer a greater presence of modern and contemporary furniture. Hábitat 2017 renews its content, image and opens up a new direction, by the hand of the economist Daniel Marco.

Feria Habitat Valencia has set the axes that will lead in the next edition, to be held from 21 to 24 next February at Feria Valencia and for the fourth consecutive year, with Cevisama. The event has launched its marketing plan which will retain the offer on the presence of leading firms and give more leadership to the contemporary style with the established sectors of Area D, High-Quality Decoration and Lighting.

Hábitat, in this sense, goes one step further in its project and forms a showcase based on high-level offers, as well as for the most powerful firms of modern and contemporary furniture. This is a market segment of high turnover in traditional distribution channels but seeks to open new markets in business platforms such as Feria Hábitat Valencia.

This way the event reinforces quality and exclusiveness of the field of design and reissues the cutting-edge under the successful formula of Area D, as well as for furniture and decoration style in the sector High Decoration. Lighting, meanwhile, will be integrated across the board in each of the styles.

In addition, the contracting will be one of the keystones in the next edition which will differentiate Hábitat from the other trade fairs. In fact, in its latest edition, 30% of the visitors came from this channel (prescribers, architects and interior designers).

In this issue, Hábitat 2017 will schedule special initiatives such as ‘Galleries Contract’ specialized in this channel as well as the launch of a new edition of Forum Congress Contract and Hospitality, Rehabilitation and Reform exhibitors.

As the head of this new project, Feria Valencia has named Daniel Marco, who will replace Andrés Gil-Nogués, who is transferring to the directory of the Franchise Hall of SIF. Daniel Marco is an economist and with a Master Degree in Business Administration. He has rejoined the Feria Valencia team last year after a period of eight years of working for the Government of Valencia, where he held several institutional positions, including that of CEO of IVEX, Director General Internationalization and Regional Secretary for Tourism and Trade.

Amongst his objectives is to “give value to Habitat as a real and effective platform for the business sector.” In this manner, Marco faces the next edition “with enthusiasm and firm belief to inspire our sector. Internationalization, global showcase, synergies with kitchen and bathroom tiles or contracting, are some of the strengths that differentiate us and that will enhance the business of our exhibitors”, said the new director of the event.

Within the plan of promoting the upcoming edition of Hábitat, the commercial team lead by the new director has begun a round of interviews and contacts with the most important companies in the sector, which have already shown strong interest in being present in February at Feria Valencia. “We have made several very competitive proposals of stands adapted to each sector so that no one misses the opportunity to participate in the next edition of Habitat,” says Marco.

Hábitat has also renewed its campaign image with an artistic redefinition which reflects the global nature of the habitat as an inclusive integration.

Source: Feria Valencia

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