Final Report: Excellent Dynamism at CIFF Shanghai 2017 with an increase of 8.18% in attendance

The 40th CIFF Shanghai came to a successful end on 14 September 2017. 20 years and 40 successful editions have told the brilliant story of CIFF, one of the world's largest and most influential furniture exhibitions.

Every edition of CIFF is memorable and there is always something to cherish. The recent CIFF Shanghai, held from 11 to 14 September 2017, was certainly no exception. A rich edition, which provided the possibility of celebrating this unmissable business platform, is now in its 40th edition, in the best way possible.

An unparalleled edition, which, in more than 400,000 square meters of exhibition space, hosted 2,000 companies from all over the world, and was visited by 91,623 professional visitors from 200 countries and regions, therefore recording 8.18% more visitors than the previous edition.

The Home Furniture, Homedecor & Hometextile, Outdoor & Leisure, Office Show and Furniture Machinery & Raw Materials sectors attracted buyers from all over the world. Delegations from countries including Japan, Korea, Canada, Mexico, India and Indonesia were engaged in lucrative matchmaking activities, making satisfactory deals through CIFF, the renowned “Asia's furniture sourcing center”.

90.33% of the exhibitors presented innovative products, staging a show that was proven not only for trade, but also for trends. Exhibits featuring advanced functions and original design demonstrated enormous dynamism. With attention grabbing new ideas, new technologies and new patterns, the brands were ready to penetrate and establish themselves in the world's furnishing market.

CIFF Shanghai, the constantly-evolving fair, hosted over 30 key events, seminars, competitions and innovative initiatives.

Cooperation, integration and innovation, the true key words of this edition, were also the basis of the Pinnacle Awards Asia-Pacific, organized by CIFF and High Point Market, which included a presentation of the work conducted by a prestigious jury: selecting the 30 best products from the more than 1000 candidates. With this accolade, prize-winning products are empowered with a “golden key to the world” and greater chances to enter and be well distributed in the international markets, particularly the US one.

Visitors were enchanted by the EAST Design Show. Everybody, absolutely everybody, spent a long time walking up and down the aisles of the event, participating in tea ceremonies and discovering the potential of Chinesequality products and the value of emerging designers presented by way of the following trends: Sino-Swedish Design Exchange Exhibition, Tea Set Art Wall, EAST Salon and Youth Collection.

Many other diversified events offered impressive highlights, one of those being the Witness the Pinnacle-Hongqiao Design Forum, featured with insightful sharing by the world-famous designers Mr. Jonathan Adler and Mr. Masayuki Kurokawa.

The Office Life Theme Pavilion tackled the theme of “joyful workplace” and the CIFF & Tmall Deco Carnival showcased ideal life scenarios via simultaneous on-line and off-line product launches.

CIFF Shanghai was presented as a reinvented fair, not only in terms of its increasingly high-quality exhibits and excellent onsite events, but also in terms of its logistical arrangements, conceived in order to optimise the visits of professional operators and buyers. Great efforts were made to welcome journalists and buyers in the best possible way, improving not only the press office, but also the VIP lounges found throughout the fair.

The well-received CIFF Shanghai 2017 was the end-result of constant and dedicated work in the past two decades aimed at providing the industry with tangible solutions and in this way has proven to be a fair marked by excellence and dynamism.

As for CIFF 2018, the fresh start of a brand new 20 years to come, with a March edition in Guangzhou-Pazhou and September edition in Shanghai-Hongqiao, is surely a great opportunity one cannot afford to miss

Source: CIFF
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