Final Report: Maison&Objet January 2019 becomes a great driver of business opportunities

The MAISON&OBJET exhibition welcomed 84,236 visitors, including 46,356 French and 37,880 international visitors from 160 countries. This figure is slightly lower than the record of January 2018. Despite the social unrest in France in recent weeks, the quality of attendance remained significant and was welcomed by exhibitors.

2910 brands presented their latest creations - 603 were present for the first time. According to exhibitors, this fair was particularly successful in terms of business prospects and contracts generated. They included 62% of foreign brands from 65 countries.

Finally, positive feedback from the public lent further weight to our decision to divide the halls into sectors - a step first taken last September and perfected in January. Dividing the fair into two hubs, Maison and Objet, also made it easier to understand and more intuitive for visitors.

MAISON&OBJET confirmed its continuing appeal, its ability to bring together a global community of decoration, design and lifestyle professionals, and its business impact.

Twice a year, the fair offers market players an insight into trends in the sector and helps boost their growth. Launched in 2016, Its digital platform MOM (MAISON&OBJET and MORE), takes over all year long and continue to inspire and connect industry professionals through its regular weekly newsletter. The MAISON& OBJET social networks have also broken a new record by crossing the threshold of 600,000 followers on Instagram and 500,000 followers on Facebook.

Highlights of this year's fair

Each MAISON&OBJET fair explores a key trend, in partnership with international innovation and creation consulting firm NellyRodi. Excuse my French! highlighted the French touch - the “je ne sais quoi” whose influence is once again being felt across the world. The immersive experience offered in the Trend Forum set the scene for the unmistakably French art of cultivating paradoxes and twisting classics. It confirmed the creative excitement generated by French-made brands and a whole new generation of creators. Excuse my French! is also the subject of an in-depth analysis in Trend Mook magazine.

The Rising Talent Awards put China in the spotlight. True to its vocation as a talent detector, the fair shed light on emerging talent in a key country for contemporary creation: China.

The six designers who won the Rising Talent Awards, organised in collaboration with DesignChain, were invited to exhibit their creations at the fair. This springboard provided them with the opportunity to work on new joint ventures with brands, particularly since the exhibition is now presented in the atrium of the Galeries Lafayette Homme department store from 25 January to 19 February 2019.

Sebastian Herkner, German designer voted Designer of the Year, presented, in a dedicated space, his main achievements and his signature, multiculturally inspired style that gives primacy to colour and combines craftsmanship and innovation.

The What's new? spaces showcased more than 500 brands and nearly 1,500 new products from all over the world spotted at the fair by top trend-setters Elizabeth Leriche, François Bernard and François Delclaux.

PREPARATIONS FOR THE NEXT FAIR ALREADY UNDERWAY

The next MAISON&OBJET fair, from 6 to 10 September, will explore a theme that's making the news: the workspace. Our evolving relationship with work, driven by social change, is reinventing the office. Manufacturers, distributors, space planners and fitters are turning to home design to add personality, friendliness, comfort and creativity to workspaces.

MAISON&OBJET aims to help players in the office design sector take a fresh approach to the workspace based on a selection of furniture and decorative objects, and the forward-looking expertise of our partners. The next fair will welcome them to Paris, at the heart of Europe's leading economic region with 52 million sq.m of office space and the champion of the reinvented workspace with nearly 7,000 start-ups, 135 incubators and 210 coworking spaces*. MAISON&OBJET will be a laboratory for expressing a new art of work.

Source: Maison&Objet
*source: Région Ile de France
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