Tendence 2016: new structure generating synergistic effects and new impulses

Exhibitors and visitors at the next Tendence consumer-goods fair in Frankfurt from 27 to 30 August can look forward to a host of stimulating changes resulting from the repositioning and restructuring of the multifaceted range of products for furnishing, living and giving in the two main sections of the fair, Living and Giving.

“By rearranging the product groups, we aim to help buyers orientate themselves better at the fair and thus generate new purchasing impulses”, says Nicolette Naumann, Vice President Ambiente / Tendence, and adds: “With the focus on the busy Christmas season and its preview of the spring and summer collections, Tendence is and will remain Germany's most international and important order platform in the second half of the year.”

Optimised hall structure for a new purchasing experience

In the Living section, international exhibitors present everything from the world of modern interior design, via trendy home accessories, to seasonal decoration ideas. In Hall 9.0, functional, timeless and modern, purist home interior design contrasts with emotional, classic and elegant furnishing concepts with high-quality furniture, textiles, luminaires and home accessories.

The companies making presentations there under the name ‘Pure & Elegant’ include Daff, Goodwill, Henry Dean, Fink, Pad Home Design Concept, Philippi, Raumgestalt, Rosendahl, Sompex and Umbra. Furnishing and decorating ideas for the home and garden remain in Hall 8.0 under the new name ‘Lovely Home’. There, exhibitors such as Boltze, Exotica Cor Mulder, House Doctor, Hübsch, Overbeck & Friends, Räder, Rice and Wohnmanufactur Grünberger will show their latest collections. Also to be found in Hall 8.0 is the ‘Seasonal Decoration’ product group with companies such as Kaemingk, Kaheku, DPI, Edelman, Gasper and Tel International.

As the name implies, everything in the Giving section revolves around presents, i.e., gifts for every occasion, stylish accessories and fashion products, costume and genuine jewellery, wristwatches and stationery. New is the ‘Culinary Gifts’ product segment, which is being relocated and expanded in Hall 11.1. The product groups in this segment include design-oriented table and kitchen accessories and gourmet gifts, such as premium oils, tea specialities and exquisite chocolate. Among the exhibitors taking part there will be Adhoc, ASA Selection, Blomus, Essig, Öl & Co., Eva Solo, Gourmet Berner, Koziol and Tee-Maas. In the immediate vicinity, visitors will, as in the past, find the range of trendy gift articles under the new title ‘Young Gifts’ with exhibitors such as Artebene, Cedon Museumshops, Mark's Europe, Troika and Werkhaus. Classic and decorative gift ideas are positioned in Hall 9.1 under the new name ‘Gift Classics’. There, companies such as Casablanca, Gilde Handwerk Macrander, Goldbach Geschenkartikel, Herbert Denk and Hoff Interieur present their latest products and innovations.

In the future, jewellery and watches, as well as fashion accessories and beauty and wellness products, will be on show together in the new ‘Accessories & Jewellery’ product group in Hall 9.2. Thus, visitors will discover a completely new exhibitor compilation including companies such as A. Ahmaddy, Becker-Manicure, Concept-Art, Diggers Garden, Get fresh Cosmetics, Heide Heinzendorff, Lizas, Marcin Zaremski, Oozoo Timepieces, The Moshi and Top Team Collection.

New from 2016: Ethical Style Guide

Following the successful introduction of the Ethical Style Guides at Ambiente 2016, there will now be a guide for sustainable or ethically produced articles as part of the Tendence catalogue. For buyers, it offers orientation in an extremely complex segment. Using categories, such as ‘Eco-Friendly Materials’, ‘Fair & Social Production’, ‘Re-/Upcycling Design’ and ‘Handmade Manufacturing’, the Ethical Style Guide provides information about the different aspects of sustainability offered by the various Tendence exhibitors. The decision on which exhibitors are to be listed in the Ethical Style Guide is made by a jury of independent experts, including representatives of the World Trade Organization, the CBI (Centre for the Promotion of Imports from developing countries) and the German Design Council (Rat für Formgebung). Tendence exhibitors can apply for inclusion in the Guide until 22 June 2016 and can find further details at: http://tendence.messefrankfurt.com/ethical-style.

New: Tendence Academy - extensive programme of events for the retail trade

The extensive programme of lectures and workshops at the fair is not only a valuable source of inspiration for assortment compilation and important impulses for shop and window displays but also an aid for retailers wanting to enter the online business. From the coming fair, lectures especially for jewellery and accessory buyers and florists will be offered under the umbrella of the Tendence Academy. Additionally, the Webchance Academy is also part of the Tendence programme of events. The lectures and workshops on the subject of accessories & jewellery will be held on the stage in Hall 9.2 and offer important insights into the sector. Contrasting with this, the latest floral trends for decorations at Christmas are the focal point of the Florists’ Academy, which will take place on the stage in Hall 11.1. This exhibition hall is also the setting for the Webchance Academy, which spotlights the online business, thus making it exactly the right place to go for retailers and service providers wanting to increase their knowledge of web shops and online marketing.

Another highlight of the on-stage programme in Hall 11.1 are the ‘Window Dressing live’ workshops given by visual merchandising expert Karin Wahl who will offer professional tips for window dressing and inshop displays three times a day during Tendence.

New: Next ‘Young Gifts’ and ‘Culinary Gifts’ areas

Buyers on the lookout for new small labels with original product ideas should miss neither the Talents and Next promotional areas nor the BMWi area sponsored by Germany's Federal Ministry of Economics and Energy (Bundesministerium für Wirtschaft und Energie - BMWi).

The Talents programme is aimed at young designers and split into two separate parts: in Hall 9.2, participants present their products on the subject of accessories and jewellery; in Hall 9.0, the focus is on ‘Modern Crafts’ with exclusive, hand-crafted, one-off products or limited editions.

The Next areas for young, creative companies wanting to get ahead are also an integral part of the Tendence promotional programme. This year, there will be four Next areas: ‘Modern Crafts’ in Hall 9.0, ‘Accessories & Jewellery’ in Hall 9.2 and the two new areas, ‘Young Gifts’ and ‘Culinary Gifts’ in Hall 11.1, which is also the setting for the BMWi area. The Next application phase runs until 27 May 2016 (tendence.messefrankfurt.com/next).

Source: Messe Frankfurt Exhbition GmbH

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