Atelier Marko Brajovic designs new Camper store in Melbourne with 30.000 red shoelaces hanging

News Infurma04/05/2015

The studio based in São Paulo, Atelier Marko Brajovic has carried out the interior design project of the new Camper in Melbourne, Australia. 30.000 red shoelaces are hanging from its ceiling evoking a wave that washes the coast of this city.

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They explains us,

“For Camper Together project, we discovered our inspiration in traditional folkloric Brazilian festivities, where involving environments are created by dense layers of colored stripes.

With this concept we implements in our space an immersive, sensitive and scenographic experience, where the visitors are the everyday actors.

Through the construction strategy with shoe laces we modeled different ceiling shapes adapted for each store. In this store, we used a wave as a model, mapped from Melbourne seashore”

Client: CAMPER
Location: 287 Lonsdale Street, Melbourne VIC 3000, Australia.
Project by: Atelier Marko Brajovic
Parametric Design: Henrique Stabile
Constructor: StorePro
Year: 2014
Photos by: Oliver Cole


Camper Together is a model of collaboration between Camper and leading designers to create exclusive products and outstanding stores. Together responds to a new international reality that requires the capacity to integrate through design, different cultures and creative know-how into a single project together with and organization capable of communicating and distributing unique initiatives to a select global marketplace”. CAMPER

Source: Atelier Marko Brajovic

Visit the Atelier Marko Brajovic website

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