Design work on the USA Partner Country presentation at Ambiente 2015 in full swing

At next year's Ambiente, the United States of America will be presented to trade visitors as the Partner Country of the world's leading trade fair for consumer goods. The preparations for an impressive special show as part of the Partner Country programme of events are already in full swing. The lead designer for the special show, Scott Henderson of New York-based design studio, Scott Henderson Inc., was announced in May.

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Now, at a press event together with Nicolette Naumann, Vice President Ambiente / Tendence, in New York, he has given an initial preview of the special-show concept, within the framework of which he plans to present US companies and products. “Scott Henderson is an excellent designer, especially when it comes to consumer goods. We are delighted to have the opportunity to implement his creative ideas and to show the USA in an impressive light at Ambiente”, says Nicolette Naumann.

For his concept, Scott Henderson has drawn his inspiration from the broad horizons so typical of the North American continent: “The biggest design challenge for the exhibition was how to decide what to do among the seemingly endless possibilities. When I think of the United States, I think about the beautiful natural landscapes that are everywhere, and how each one is very different from the next based on region. The concept for this Partner Country Exhibit is a New England seaside, with the authentic and truly American Adirondack Chairs facing the serenity of the sea”, says Scott Henderson. In this setting, the products of selected US exhibitors will be shown on tables resembling plants growing out of the ground. Scott Henderson sets additional typical accents with the famous US mailboxes.

The Partner Country programme is an important aspect of the Ambiente exhibitor and visitor programme and includes an extensive line-up of events, the Partner Country presentation and the special Partner Country Day with a variety of activities. The Partner Country presentation in the Foyer of Hall 4.1 will be a magnet for visitors throughout the fair, from 13 to 17 February.

Source: Ambiente

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