Ford is highlighting the company’s commitment to innovation through design by announcing with
Salone del Mobile the creation of a unique interactive installation in Milan.
“FAVILLA. To every light a voice” examines the science of light through an immersive experience that highlights the way light moves, how it is seen by the eye, and how it allows people to discover new shapes.
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“FAVILLA”, which literally translates to “spark” in Italian, is curated by
Attilio Stocchi, the architect behind previous Salone del Mobile installations “
the arbour” (2011) and “
skybook” (2012). “
A successful design requires more than pleasing aesthetics – it needs to connect with consumers, speak to their aspirations and pleasantly surprise them,” said
Moray Callum, Ford’s vice president of Design. “
This installation takes visitors through an unexpected discovery process that perfectly reflects Ford’s philosophy that design is an emotional journey orchestrated around the customer”. 2015 is the
International Year of Light and Light-Based Technologies. The immersive “FAVILLA” installation unfolds inside two perception-altering large boxes amid a dazzling, reflective show of lights, much like the interior of a geode. Visitors also encounter a disruptive and engaging product experience that will showcase how Ford innovation aims to improve the consumer experience.
Commitment to innovation in design and technology has in recent years led Ford far beyond the world of auto shows. The company has previously displayed lifestyle collections at the world’s leading furniture design expo and this year will show pieces created by Ford’s global design teams. At Salone del Mobile, Ford also will host a panel on future design trends. The
2015 Ford Trend Report identified
“The Give and Take of Privacy” as a trade-off between the information consumers are willing to share and the benefits they receive. Privacy and the role of “space” (cyber, digital, physical) in creating the right environment or experience, will be discussed. As part of its commitment to innovation, Ford earlier this year, announced
Ford Smart Mobility, the company’s plan to foster innovation in the areas of connectivity, mobility, autonomous vehicles, the customer experience and big data. The company also unveiled the all-new
Ford GT, a two-seater coupe that showcases innovation through performance. This all-new supercar is a key inspiration behind an additional Ford exhibition at the show.
“FAVILLA. To every light a voice” will be in Piazza San Fedele, Milan from 14th to 19th April
Source: Salone del Mobile
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