Phase two of CIFF 2018 in Guangzhou places the focus on people

For its 41st edition, the CIFF fair will take place in two distinct phases: a first from March 18 to 21, and the second from March 28 to 31, 2018. The fair will focus on new design innovations, countless, and that they reflect a China in perpetual evolution, a China that increasingly looks to design, quality, innovation and protected social sectors, such as the elderly.

Phase two of CIFF is dedicated to office furniture and seating, hotel furnishing, metal furniture, furniture for public spaces and waiting areas, accessories, materials and machinery for the furniture industry, inaugurating the sector dedicated to furniture for the elderly and tackling the Smart Office topic in depth.

People work! They work a lot, they work hard, particularly if their bodies are comfortable. In fact, it has been clearly demonstrated that efficiency requires comfortable spaces that create a sense of wellbeing. The office furniture sector is therefore becoming increasingly successful at CIFF, which is focussing evermore on this area. The continuous growth recorded by the domestic Chinese market has allowed this sector to develop further, encouraging companies to invest, not simply in terms of study and research, but also by improving the design and quality of materials and finishing.

Companies that definitely stand out in this field are: Sunon, Victory, Headway, Quama, Jongtay, Tiantan, Saosen, Wosen, MerryFair, Kuoching, Uechairs, Beson, B.one, Lijiang, Hongsheng, Erqing, Huabao, Dechang, Cofemo. Moreover, the ergonomics/aesthetics pairing associated with current trends in office seating is admirably interpreted by companies like the Malaysian MerryFair, the Taiwanese Kuoching and Uechairs, Beson, B.one.

At CIFF the intelligent office is on show

To expert eyes it is clear that the growth in the office sector has been accompanied by a great deal of research into the internet of things; objects that can interact directly with people. In effect, with life becoming increasingly fast-paced, and with very little time available, there is an increasing need for objects that are intelligent, programmable and able to ensure high-level office-people interaction. We are therefore seeing major new brands that can design and manufacture high-performance furniture. For example: Loctek, Jiechang, OMT, Aoke, CONSET, Chuangqi.

Focus on the elderly

Find attractive and comfortable solutions; genuine answers to the tangible needs of senior citizens; this will be a primary theme in the next edition of CIFF. A sector that for many years has been somewhat neglected, not simply in terms of quantity, product range or applied technology, but also and particularly in terms of comfort. At CIFF this year one pavilion will be almost entirely dedicated to the topic of the elderly, and the stand-out furniture items will be beautiful and comfortable, providing support to both the body and the spirit of those who are no longer young. Furniture that is delightful to have around you, to look at and use. It will be great to be able to visit companies that are truly committed to this field, and that include: Jinlu, Waltz Medical, Vou, Igoldenof, Boxuan and Depin.

Great comfort in public spaces, waiting rooms and schools

Furniture providing high-level comfort is of the greatest importance for waiting areas. Infact, waiting for planes or trains for extensive periods of time in precarious conditions causes considerable stress. This timeless topic is addressed by the range of items proposed for the school sector. Furniture that is perfect, sturdy and comfortable, able to cope with heavy use by students. So together with major brands like Lijiang, Hongji, Oshujian, a platform will be provided for those dedicated to the school sector, such as Hongsheng, Jubao, Hongyu.

Furniture made from metal ... but intelligent!

CIFF has always given space to the metal furniture sector; high-performance cupboards and safes. This year, as part of the “Steel Boutique Pavilion”, there will be full ranges of high-technology intelligent lock furniture that can ensure usability and unparalleled security levels.

New hotels for new travellers

The hotel sector has undergone profound changes over the last few years, because client requirements have changed significantly. In fact, and thanks particularly to web portals, today's consumers look for hotels that are ever cheaper and, at the same time, pleasant. Hoteliers are therefore taking up the challenge and transforming their facilities in order to provide high quality at low prices. A large area at CIFF will be dedicated to this topic, so as to ensure that companies such as Jinbihui, Pak and De-garden can demonstrate their full potential.

The Office Life Theme Pavilion 2018 has been designed and curated by Zhu Xiaojie, who analyses the collaborative work environment in terms of the theme “Harmony, Vitality, Beauty”, where the boundaries between home and office dissolve, and where the welcoming and relaxed atmosphere sparks inspiration and increases the efficiency levels of managers and employees.

Global Office Furniture Outlook, the forum organised by CIFF and Edimotion, provides professional operators and international journalists in this sector with an opportunity to discuss work environments and trends. The topic of the 9th edition is “Intelligent Office”.

Source: CIFF Guangzhou
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