Snaidero wins the "Good Design Award" with its OLA 20 kitchen, designed by Pininfarina

The “Good Design Award 2011”, the prestigious award of the Design Athenaeum of Chicago (USA), has been awarded again to Snaidero for Ola 20, the latest innovative kitchen by Pininfarina Design.

The long-standing “Good Design Award”, established in Chicago in 1950, is today the most famous and prestigious international award for the design sector. It is awarded to designers and manufacturers who produce innovative and original ideas and who go beyond traditional product and design standards.

From the hundreds of applications that arrive from all over the world, the panel of judges, comprising architects and experts in the international design sector, confirmed the success of Ola 20 by Snaidero because, in a single product, it combines innovation, top-quality design, simplicity, functionality and strikingly contrasting shapes and materials.

Ola 20 is the eight Snaidero kitchen model to have received this prestigious award since 1996, following in the wake of Ola, Idea, Venus and Acropolis - Pininfarina design, Time and Skyline - Lucci & Orlandini design, and Kube - Offredi design.

Produced since 1990, Ola marks the beginning of the partnership between Snaidero and the Pininfarina Group and springs from an idea for a kitchen design that moves away from standardized visual appeal to find a new solution with essential kitchen functions. Exactly 20 years after it was first presented, Snaidero has decided to invest again in the ambitious alchemy of tradition and invention, combining the unmistakable features of a traditional classic with extremely contemporary elements. The result is Ola 20, a refined and elegant kitchen design with accurate and up-to-date features. The original idea has been developed, inspired by the best of the past for a successful present.

Ola 20 and this important award further confirm Snaidero's strategy based on continuous investment in research, innovation and top-design to create unique products of international acclaim.

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