imm cologne 2020 - The bathroom as a purchase criteria in the contract business

The bathroom is becoming an increasingly important decision factor for hotel guests and property buyers. Pure Architects in January 2020 is the first port of call for decision makers in the contract business who want to see the latest bathroom trends and hold informed discussions about sanitary installations. The format at the international Interior Business Event imm cologne is a walk-in design catalogue for sanitary ware in front of and behind the wall.

Furnishings and interior design: Architects discover the contract bathroom as a purchase criteria

Whether they are travelling for business or pleasure, a clean, hygienic bathroom is what really matters for hotel guests. This is one of the clear findings of a recent representative survey conducted by the market research institute forsa on behalf of Kaldewei. When asked about the most important feature of a hotel's furnishings, almost two-thirds of respondents (62 per cent) named a clean bathroom. A large, comfortable bed (26 per cent) and other furnishing options trailed behind. It seems that first impressions count in the hotel bathroom. Alongside the functional layout of sanitary ware products, this room's comfort factor is becoming more and more important. The living area and the bathroom can even merge into each other. After all, the visual consistency of a hotel room clearly reveals the professionalism of its interior design.

The bathroom as a place for freshening up and bringing the day to a close in the evening is proving to be a linchpin in a hotel's success. This is according to 95 per cent of respondents who say that they would not book another room in a hotel if the bathroom was unhygienic on their first visit. It is therefore important when planning to choose products that are low maintenance and easily integrated into the hotel's cleaning processes. In addition, showers, bathtubs, washbasins and fittings need to look as good as new for a long time. Flat surfaces and hygienic materials such as steel enamel not only promote hygienic conditions in the hotel bathroom for guests - they also create an atmosphere of well-being.

In Asia, it is not just in high-end hotels that shower toilets are part of the standard furnishings. The trend for shower toilets is now set to take off in northern Europe, too. Sanitary ware manufacturers are on hand to assist here, including with cleaning recommendations. Architects, interior designers and purchase decision makers in the contract business can hold informed discussions on what can be complex considerations in January 2020 at imm cologne , where numerous representatives from the sanitary industry will be appearing: The Pure Architects interior world (Hall 4.2) focuses on products that are closely connected with the property itself, including sanitary ware, wellness products, tiles for floors, ceilings and walls, building technology, lighting applications and smart home technologies.

Trend developments in the contract segment are influencing private bathrooms

In the private real estate market, the size and furnishing of the bathroom is increasingly becoming a crucial purchase criteria for investors. When marketing owner-occupied properties, high-end bathroom furniture and furnishings frequently feature on prospective buyers’ wish lists, alongside location. Where the architect plans a larger bathroom with multiple possible uses, this increases the level of furnishing and the design quality of the products used, skilfully transforming them into a private spa. A higher purchase price can then often be achieved for the property. These kinds of product developments in the contract business can now be seen appearing, with a slight delay, in the private segment. Sales figures for shower toilets are currently rising. Wellness products such as infrared cabins, saunas and steam rooms are among the in-demand equipment for private spas.

Pure Architects: a walk-in design catalogue for bathroom furniture

In January 2018, the new trade fair format Pure Architects was launched in Cologne. With this interior world located within the lifestyle-oriented Pure segment, imm cologne is offering exhibitors of innovative interior concepts the opportunity to present their new products and innovations in a compact format at the Interior Business Event every two years. The new format will return for a second time next January with premium brands such as Laufen, Geberit, Vola, Bette, Dallmer, Klafs, Effegibi, Domovari and Vallone in its line-up. Pure Architects 2020 is therefore set to be a meeting place for sanitary ware brands that want to present their collections to a trend- and design-savvy audience.

In addition, Hall 4.2 at imm cologne 2020 will host products installed in the architecture of the building's floors, ceilings and walls, including collections by Laminam, Mafi, Project Floors, Porcelanosa, Vives, Graniti Fiandre, Tecnografica and Neolith. Pure Architects is also the platform for architecturally installed building technologies. Exhibitors such as Gira, Jung, Comelit, Bachmann, Biffar, Miele and Bega will be showing their innovations. With the interactive “let's be smart” installation, imm cologne is not only turning its attention to the important future issue of the smart home for the fifth time, but also demonstrating live how new technologies are having an impact on the design of living spaces - and how interior design is responding. The contract business will be one of the key themes at the linked talks forum The Stage (Hall 3.1) at imm cologne 2020, where numerous speakers will present the latest trends in the hotel and contract business to interior designers and architects.

Pure Architects will also once again in 2020 be a creative toolbox for architects, bathroom and light planners, interior designers and buyers: countless samples of carpets, fabrics, flooring materials, wallpapers and paints will be there to be discovered, offering a host of inspiration for the creative work of planners. Pure Architects is the walk-in design catalogue for the creative industry.

Source: Koelnmesse
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