DuPont Consumer Finishes at Ambiente 2013: Systematically developed sales opportunities for manufacturers and retailers

Under the slogan “News for your Business”, DuPont will be presenting 3 key themes for successful marketing of cookware and bakeware featuring Teflon® nonstick coating systems at Ambiente in Frankfurt (Hall 3, Booth E 50) February 15-19, 2013. The range of colours in DuPont's consumer-research based “Colour Collection” is being extended.

These trendy colours are being made available for bakeware utilising high quality Teflon® Select nonstick coatings. In addition, the decorative “Print Designs” have been widely commercialised, enabling various new revenue options both in the traditional and the promotional sales channels.

“Aubergine Purple” and “Spicy Olive” new to the Teflon® Colour Collection

The right ingredient for success is the acceptance of colours based on consumer research, making retailers aware of the advantages, and attractive POS presentation. The first three colours, “Champagne Gold”, “Hot Chilli” and “Lavender Blue”, have been commercialised by leading manufacturers and launched worldwide. Not just for pots and pans but also for complete cookware sets. DuPont has further invested in its consumer research and, as a result, two new trendy colours with the same high-quality metallic appeal have been added to its Colour Collection:

• Aubergine Purple - This warm, inspiring violet shade signals baroque sensuality to pleasure-seekers, splendour and magnificence, pure lust for life. “This is a really rich, natural shade that makes me want to cook and adds fashionable pizzazz to my dining table.” (Consumer)

• Spicy Olive - Summer feeling for bon vivants, street cafés and live music, appetizers and small snacks.

Enjoyment and pleasure. “I find this colour very classical, almost nostalgic. Creates a different but very refined impression, certainly of very good quality.” (Consumer)

“Aubergine Purple” is generally described as very appealing across national and cultural boundaries, while “Spicy Olive” has found many fans in southern Europe and the United Kingdom.

New: Top Quality, Colourful Baking Fun!

Viennese almond ring cake in “Champagne Gold”, lasagne in “Hot Chilli” or delicious crème brulée in “Lavender Blue” ... colours inspire both the preparation and presentation of cakes, soufflés, or desserts, whether for special occasions or to brighten up everyday life. When consumers acquire something special, they also expect outstanding durability. That's why DuPont supplies trendily-coloured nonstick coatings for the bakeware sector in high quality Teflon® Select, a robust, long-lasting 2-coat system. For manufacturers and retailers, this offers the advantage of new sales opportunities through expansion of the product range and eye-catching visual display at the POS.

Teflon® Print Designs now commercially available

Only a concept just a few months ago: now commercially available. With DuPont™ Teflon® Print Designs, cookware can act as brand ambassadors, display a romantic or functional message or commemorate unforgettable moments. Thanks to DuPont patented printing inks, the pan interior can be decorated with a range of images - from usage icons to large patterns or subtle symbols. This also provides scope for imaginative ideas:

• Promotional campaigns or promotional gifts.
• Enhancement through usage symbols, measurement markings or specific sets.
• Communication of emotional messages for specific anniversaries, mega events or fan articles.
• Permanent brand presence.

The motif is not printed on the surface of the pan but applied under the transparent, robust top layer during the coating process and is therefore protected from abrasion. DuPont has now formulated the exact technical specifications and established a network of manufacturers who can professionally implement this technology. Commercial examples will be showcased at Ambiente. Teflon® Print Designs are available with Teflon® Select and Teflon® Platinum Plus nonstick coating systems.

Special colours for DuPont™ Teflon® nonstick coatings

Some people like to be different! Since manufacturers and marketers also request special colours, DuPont can supply these in high quality Teflon® Select coating systems for suitably large orders. These colours can be used, for example, to develop contemporary offerings, enhance particular designs, more strongly differentiate a manufacturer's product line or provide exciting colour combinations.

International Safety Certification

All DuPont nonstick coatings comply with international food safety regulations and have been certified as safe to use by leading testing institutes. The coatings are produced exclusively by licensed manufacturers according to strict specifications.

For more information on Ambiente 2013, please visit www.teflon-art-innovation.com

Source & image: DuPont

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