"Outdoor collaboration": Tendence and Gardiente trade fairs pool resources for a complete Outdoor Living experience

At Tendence, from 30 June to 3 July, retailers will find the musthaves of the season as well as clever ideas for outdoor living. At the same time, Gardiente, which is taking place from 1 to 3 July in Wallau, will be showcasing trendy new products, including garden furniture, parasols, BBQ accoutrements, textiles and accessories. So that trade visitors to both fairs have a clear added value, the two events are collaborating to offer a range of services, including a free bus shuttle.

Because the fairs are working together, visitors can visit both Tendence and gardiente and get even more inspiration for the point of sale.

“Collaborating with gardiente will bring many synergies, and this means new possibilities for both events. Trade visitors will be able to benefit from a more diverse range of outdoor living products. We are looking forward to working with gardiente in the longer term”, says Philipp Ferger, Group Show Director, Tendence.

Jens Frey, Managing Director, MUVEO GmbH, also thinks collaboration is the right move: “The fact that the fairs run concurrently and the locations are near to each other brings several opportunities for both formats. We are therefore very pleased to be working together and we are convinced this enables us to offer our trade visitors a clear added value. In addition to an even more diverse product range, buyers will also be able to find all the relevant new products for the new season at an early stage.”

The entrance tickets for the two fairs are valid for both events. In addition, a free bus shuttle service for trade visitors will run between Frankfurt and Wallau, providing a quick and comfortable connection between the two locations.

Source: Messe Frankfurt Exhbition GmbH
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