Actiu in May: London, Bogota, Moscow and Estoril. International promotion in all areas

Talks, sponsorships, participation in fairs ... Spanish company of furniture for offices and collectivities, Actiu, has held during last month of May a busy schedule of promotional events to consolidate its international position in markets of interest. London, Moscow, Bogota and Estoril have been the chosen destinations.

Actiu and the firm Kassani exhibit at the most important Construction trade fair in Columbia

Actiu participated along with Kassani at the trade fair Expoconstruction and Expodesign, Bogotá (Columbia), which is considered the major business platform in the country for sectors in construction, infrastructure, commercial architecture and interior and industrial design.

Kassani is Actiu's business partner in Colombia. An alliance through which Actiu's products have acquired a leading position in the Colombian market. Kassani, directed by the architect Jorge Vergel, has an established track record of 25 years being one of the country's most important companies in the implementation of major projects equipping office furniture, hospitality, education and communities. Actiu and Kassani furthermore share, business philosophy, with similar roots. Both are family businesses, with a strong awareness for sustainability in products and processes and have managed to grow thanks to constant investment and adaptation to the needs of the market and it's customers.

Actiu participates in events, discussions and workshops at Clerkenwell Design Week in London

The Actiu London Showroom, situated in Clerkenwell East, was one of the 250 venues to participate in Clerkenwell Design Week (CDW),the most important independent design festival in the United Kingdom.

From 21 to 23 May, Actiu London Showroom offered workshops, networking sessions and interesting workshops on new trends in equipping workspace to all attendees, forming part of this great inititative that in just three editions has become one of the main International events of design.

Amongst the celebrated activities at Actiu Showroom, Colebrook Bosson Saunders offered a discussion (RIBA Seminar accredited) on ergonomics in the workspace. The firm, international distributor of ergonomic products, exposed a general vision of the importance of intuitive design based on ergonomics, and the commercial benefits as it encourages a comfortable work environment and a guide to create more jobs which improve the functional areas of the companies.

On the other hand, designer Lorna Syson and manufacturer of ERA Screen held daily workshops in which the attendees constructed with their own hands the most iconic corner pieces of Clerkenwell, employing various artistic mediums. The final piece shows the artistic and cultural diversity which characterizes this area.

The workshops were enlivened with typical English products, such as tea tasting and pastries from the well known bakery “The Timber Yard” as well as traditional products from Spanish cuisine.

Actiu begins its expansion into the Russian market with its participation at OFFICE NEXT Moscow

Actiu participated, for the first time, at the specialized trade fair in office furniture OFFICE NEXT Moscow, which was held 14 - 16 May. An important and unavoidable date to consolidate its expansion strategy into Russian market.

Currently, due to the good economic situation across the country, the office furniture market in Russia is growing. The consumer is becoming more sophisticated, knowing their products more and knowing what they want more clearly, going directly to the most suitable establishment for their preferences. Thus, the market is increasingly segmented according to the quality and type of product.

The development of the construction and the emerging Russian middle class, with increasing spending power and more elaborate tastes, have contributed to the growth in demand for imported products in the last few years, according to the study carried out by the Economic and Commercial Office at the Spanish Embassy in Moscow.

In this sense, programs like Vital Plus Spine and Arkitek and Stay, Ikara and Plek chairs have been the most successful products amongst the visitors for its attractive design and competitive price. Furthermore, the trade fair OFFICE NEXT has been the starting point to make interesting contacts and meetings with all the major distributors for office furniture in Moscow. Moreover, consulting firms and turnkey constructors are another attractive channel for Actiu.

Actiu dresses the Estoril Open Tennis in Portugal

Actiu comes from far to support sport, both professional as well as amateur, and on this occasion Actiu agreed to collaborate at the 24 edition of the E tennis in Portugal which took place from 27 April to 5 May 2013 in Oeiras (Portugal).

João Lagos, director of the Open in Portugal, has conveyed his satisfaction with the results obtained following the tennis tournament, which ended with the victory of the Swiss Stanislas Wawrinka who beat David Ferrer, fourth in the world and the clear favourite. More than 40000 people passed through the Portugal Open and in the words of the organizers “has been, without doubt, one of the best and most successful sports event in 2013, both for the public attendance as well as the audience which followed it via the Eurosport television channel. We have exceeded all our expectations, taking into account that there were no positive forecasts giving the current crisis situation across the country and in neighbouring countries.”

The event brought together an important representation of Portuguese and Angolan politicians, many entrepreneurs and professionals linked to the construction industry, architecture and design, as well as the world of football. Besides the tennis competition, the attendees were able to enjoy cultural side activities, concerts and other types of entertainments.

Actiu has collaborated with the Estoril Open as a VIP Sponsor, installing the in the Customer services areas, press/tv room, VIP room and players lounge by getting professional players who participated in the tournament as well as the rest of the attendees to feel that each space is friendly, comfortable and with an elegant avant guard design. According to the testimony of the director of the tournament João Lagos, “we have never before, in the 24 years of this event, had the facilities equipped to such a high quality level of office furniture in terms of quality and design.”

Source: Actiu

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