For the first time in Spain, Accor Hotels combines three brands in a unique concept in one of its most emblematic hotels in Madrid.
Ibis Styles, Novotel and Insólito as the gastronomic brand, create a space that works as a whole, but where the taste of the three different brands can be felt and enjoyed.
The concept created by Stone Designs is inspired by the Spanish comics of the fifties and sixties, the so called “tebeos”. A time, when the American comics where very difficult to find and when a generation of great Spanish illustrators and vignette creators was born.
With this common thread, all the Ibis Styles floors are solved in a way that shows this inspiration very evidently, where colors, textures, rooms decoration, etc, remind in an obvious way to all these comics. A tribute to all those creators in Madrid, showing visitors that Spain is a country with a huge cultural value beyond its museums and theaters.
For the rooms, we got inspired by the homogeneus color palette of those “tebeos”. That range that always fits, and that provides all the necessary shades with the charm of the limitations of the four-colour process. It forces us to use pastel colours, that perfectly fit with the warmth and sensitivity that we want to add to the project.
We used a limited materials palette. First of all, because of economical and environmental factors. Secondly, because we want each material in the project to have enough identity and quality, so that visitors are aware of them, and enjoy them with all five senses.
The common areas like the lobby, the two restaurants, the bar and the reception area are inspired by the historical moment when all those creators gave the best of themselves. A warm, clean and efficient design with the right decoration that doesn’t leave place to the superfluous. A place that breathes the best American design of the fifties, combining oak-wood finishes with a universe of upholsteries adding the warmth and comfort that a hotel in a city like Madrid requires.
The Novotel brand is represented in the most accurate way that we know, joining all the values of the brand in a unique concept, providing a one-of-a-kind experience for visitors.
The merge of a show cooking with a buffet area and an attractive bar accessible from the entrance of the hotel, generate a unique space where everything flows in a way that visitors don’t feel any limit when deciding what to desire each moment. Everything flanked by an excellent terrace with the swimming pool as epicenter and limited by a high natural barrier that makes us forget that we are in front of the M-30 motorway.
The selection of furniture where the studio has taken into account the different typologies of spaces that clients can demand and its quality make from this hotel the perfect space for the general public, not just guests, where to enjoy a fantastic evening in a space to live it, not just to share in social media. A real place, full of taste, where the experience is unbeatable thanks to the fact that everything is thought and implemented with the only intention of satisfying the dreams of the visitors.
PROJECT: IBIS STYLES & NOVOTEL MADRID CITY LAS VENTAS
KIND OF PROJECT: HOTEL
PHOTOGRAPHER: ALBERTO MONTEAGUDO
Floor: Ground from Peronda
Carpets: Designed by Stone and produced by Now Carpets
Roller Blind: Bandalux
On the road bench from RS Barcelona
Nub Armchair from Andreu World
Nuez chair from Andreu World
Modular BOB sofá from Bla Station
Catch Armchair from &Tradition
Catch Barstool from & Tradition
Stay lounge armchair from Gubi
3D Barstool from Gubi
Dent chair from Bla Station
Solapa chair from Stua
Marea Table from Stua
Serene sofa from Joquer
Serene easy chair from Joquer
Deli chair from Skandiform
Petals chair from Skandiform
Form Armchair from Normann Copenhagen
Form Barstool Normann Copenhagen
ACC23 chair from Hay
Diagonal indoor pool table from RS Barcelona
Outdoor furniture: Everything from Kettal
Meeting rooms: Aryn chairs from Inclass, Interface carpet
C-Ball from B.Lux
Misko from B.Lux
Aspen from B.Lux
Multi Lite from B.Lux
Speers Ourdoor from B.lux
Baliza tube from B.Lux
Rest of the furniture: Designed for the project by Stone Designs.
IBIS STYLES ROOMS:
Globus chairs from Stua
C-Ball lamp from B.Lux
Up-lift bed sofa from Prostoria
NOVOTEL ROOMS AND SUITES:
Nix chair from Capdell
RD2SQ Lamp from Innermost
Concord Armchair from Capdell
Tab Lamp from Flos
Source: Stone Designs
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