Ambiente Academy 2019: A complete programme with practical information on market developments and opportunities

From 8 to 12 February the Ambiente Academy will be providing practical information on current market developments and opportunities. Attending this highlight will mean gaining plenty of information and new inspiration. Well-known specialists and industry celebrities will be talking about today's trends, ideas and practical insights.

Specialists from a variety of disciplines will be on stage in Hall 9.1, Stand D90, throughout the trade show. Topics include store layout, customer touchpoints, the customer journey, omnichannelling, social media and digitising the retail trade. They will also be demonstrating ideal product displays and explaining the best multichannel strategies.

One example is the innovation strategy director and author of The Retail Handbook, Antony Welfare, who will be talking on The Future of Retail - Onmichannel Retailing in the Digital World. He has been working in retail and e-commerce all his life and has vast knowledge of the industry, ranging from local shops to multinational retail management. You can hear his helpful advice on winning and retaining customers in the digital age on Friday 8 February from 13:45 to 14:15 hrs and on Saturday from 13:00 to 13:30 hrs.

Javier Guzmán Benito will be demonstrating how small shops can have a big impact through good design as well as offering positive and unusual experiences. Benito, the architect and owner of Zooco Estudio will give a talk on Big ideas in small places - strong concepts for spatial richness, about how you can cleverly entice customers even into smaller shops. This will take place on Sunday 10 February from 12:15 to 12:45 hrs.

Frank Levita, head of National E-Commerce at Fissler GmbH and founder of the online design shop design3000.de, will be available on the Saturday of the trade show from 12:15 to12:45 hrs, when he will answer questions from Sascha Tapken, editor-in-chief and head of the Furniture Culture and Kitchen Section at Ferdinand Holzmann Publishers. He will be discussing the future needs of the retail trade in The next (digital) steps for retail - proposals of an e-commerce pioneer.

A range of interesting and helpful talks have been scheduled for each of the five trade show days. It would be worthwhile taking a look at the entire Academy programme, available either as a pdf or online at ambiente.messefrankfurt.com/academy

DOWNLOAD PDF HERE: Academy_Programme

Ambiente 2019 will take place from 8 - 12 February 2019

Source: Ambiente
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